Design Cycle

A thorough look into exhibit branding, Design Cycle acts as a transition between Barber Motorsport’s museum space & their latest Advance Design Center. The graphics & displays inform visitors on the process of creating a motorcycle while also inspiring the next generation of designers. With a cool color palette that reflects the space of Barber & visual branding that pushes the core philosophies of design, Design Cycle is made to inspire the oldest motorcycle fans to the youngest creatives.